Want to increase conversions, without pulling more hair out? You're just...

5 mins to MORE PROFITABLE Ads?…

- by Scott Krech

"The persuasion pen — the KEY to wealth creation in business?"...

5 mins to MORE PROFITABLE Ads?...

Most writers won't test this simple, yet powerful wallet fattening framework in their writing...

Not sure why...

Maybe they HATE $$$ (who knows)...

But if YOU use it (while you tap away at your keyboard)…

...you MAY have a MUCH easier time gettin’ readers to gleefully stuff your wallet with cash.

Here’s what to do…

In your writing — when you're painting the BEFORE picture/ picking off the scabs, driving a wedge between where they are NOW & where they WANT to be (the hell, the pain points)...

ALWAYS choose to sit on THEIR side of the virtual picnic table (instead of the opposite side), making it your mission to NEVER make them wrong, while revealing their pain.

How?

By using “they, them, they're, their” etc, INSTEAD of “you, you’re, yours”, etc (which places your reader directly in the picture).

See what I did in the 1st & 3rd lines, up there ^^^?

Truth is — it’s hard wired into our DNA…

Our minds naturally (and almost instantly) feel the pain of folks going through the same sucky things that make us want to punch holes in the walls.

But when you're closing the gap?

Fold folks into the heaven (the benefits your product/ service provides), and place them in THAT picture.

Just ALWAYS remember what we’re REALLY selling, ok?

We’re NOT selling a product or service.

We’re selling results in advance...

And those results?

Are what our prospects get AFTER we’ve delivered that product or service. For example...

If someone sells alarm systems? The result = Their client has more peace of mind...

If they’re a Realtor? The result = Their client has a HOME...

If they’re a copywriter? The result = Their clients' phone dings every few minutes w/ sales notifications:-)

To sum up…

To be a more persuasive writer and start effortlessly plopping folks onto the greased slide towards your opt-in forms, sales pages, order buttons & strategy calls?

Pencil others (“they, them, they're, their”) into the BEFORE picture when creating the hell, the pain, the gap...

And paint your prospects into the AFTER picture (the reward, benefits of the product/service) with “you, you’re, yours”.

Hope this helps — let me know how it goes!

In YOUR corner!

Scott Krech

Service-based business owners are head-over-heels in love with A.I. — because A.I. hands them a bolt-on-system that...

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